BRANDING PROCESS

As intimidating as it may seem, the Branding Process will play a crucial role in the longevity of your brand. In order to create something that is strong, recognizable, and trustworthy, It is important to establish key factors in the very beginning– this will be your foundation. Here’s a little bit about how I create with my clients:

 

STEP ONE: CONSULTING

Before we get to work, let’s assess your needs and put together the perfect package just for you. Whether you just have an idea, need help finalizing your purpose + mission statement, are looking for a Logo Design, or need the whole nine, I’m here to help look good from start to finish.

YOU PICK YOUR FAVES

I always provide options that offer different typefaces + layouts for you to compare. It’s a fun opportunity to play with typography and my create my own fonts. For this particular project, all the cursive words were hand-drawn with a brush tool in Illustrator.

COLOR PALETTE

Let’s get your message across through meaningful color stories— we’ll establish a hierarchy of colors to enhance your brand identity. The color used throughout your pieces will convey emotions, leaving (sub)conscious impressions on your viewers.

 

THE FINAL STEP

Once you pick your favorite designs, I’ll share all the final files… and you’re good to go! Branding is the foundation of every business. You are your brand; all aspects from your mission to your final products and customer service should genuinely represent YOU. Visual consistency & recognition will accurately communicate your brand identity through each platform; this in turn creates trust with your audience.